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OUR BRAND · WHAT COMES NEXT

Built for the night race. Heading for the marina.

Abu Dhabi Race Guide started as a guide for one weekend. Here's who we are, what we make, and our plan to bring the whole collection to a pop-up stand on the Yas Marina waterfront.

Concept render of the Abu Dhabi Race Guide pop-up stand on the Yas Marina waterfront at dusk
FUTURE PLAN · CONCEPT

The Yas Marina pop-up

WHO WE ARE

An independent brand for race-week fans.

We're a small, independent team that loves race week in Abu Dhabi: the floodlights, the marina, the noise and the people. We built the guide we wished we'd had on our first trip: where to sit, where to stay, how to get around, and what to do once the cars stop.

From there it grew into the things fans actually use on the day. Fan Talk lets you talk to fans across the circuit like a walkie-talkie, Fan Lives lets you stream your weekend, and Race Day Live points you to the official coverage. Everything is designed in our own night-race colours: teal into violet on deep navy.

We're independent. We're not part of, or endorsed by, Formula 1, the FIA or Yas Marina Circuit, and we only use facts we can source.

The guideThree editions with grandstand advice, hotels, five-day itineraries, dining, a budget planner and the live Circuit Navigator.
Fan toolsFan Talk, Fan Lives and Race Day Live, all in your phone's browser with no app to install.
The collectionCaps, sunglasses, backpacks, lanyards, camera glasses, headsets, earbuds and clip-on mics, all coming soon. See them all →

THE POP-UP

The whole collection, on the waterfront.

Our plan is a navy pop-up stand on the Yas Marina promenade, edged in our teal-to-violet light, where you can see and try everything we make in one place.

Try it onA wall of caps, sunglasses and camera glasses to try, and the backpacks on plinths to pick up and pack.
Hear itHeadsets, earbuds and clip-on mics ready to test with Fan Talk, so you know how they sound before you buy.
Meet upCollect your lanyard, get help with the guide at the tablet kiosk, and use the stand as a meeting point for Fan Lives streamers.
Concept render inside the pop-up: cap wall, backpacks, headsets, earbuds, mics and lanyard rail Concept render of the pop-up counter with caps, sunglasses cabinet and backpacks Concept render of the pop-up stand on the marina promenade with fans browsing

These images are AI-generated concept renders of a future plan. There is no stand at Yas Marina yet. We'll post the dates and location here once they're confirmed with the venue.

OUR FUTURE PLANS

Where we're heading.

  1. Now: the race-week guide and fan toolsThe guide, Fan Talk, Fan Lives and Race Day Live are live for the Abu Dhabi Grand Prix, 3 to 6 December 2026.
  2. Next: launch the collectionWe're getting quotes from manufacturers for the caps, backpacks, earbuds and mics. Join a waiting list and you'll be first to hear when each one is ready.
  3. Then: the Yas Marina pop-upA stand on the waterfront during race week with the whole collection on show, lanyard pick-up and a meeting point for fans.
  4. Beyond race weekKit you'll keep using for travel, adventures and everyday life, still in our night-race colours.

BE FIRST TO KNOW

Get told when the pop-up opens.

We'll only email you about the pop-up. See our privacy notice.

GET THE GUIDE · FROM £9.99See the collection →